Keyword research is one of the most important pieces to your
online business, but it is also one of the most overlooked.
The truth is you can have great content on your blog that
provides real value to your readers, but if your keyword research
is bad it won’t matter because no one is ever going to see it.
Keyword research is how you get your blog posts ranked by the
search engines so people will actually see them.
Picking the right words can get you ranked, picking the wrong
words can put your post on page 137.
The key to keyword research is finding words that have a decent
amount of traffic, but that also don’t have very much
If you reach the number 1 spot for a keyword that has no traffic,
it doesn’t help your blog at all.
On the flip side, if you spend your time trying to rank for a
keyword that has too much competition, it could take years before
you see any results.
The best option is usually to focus your blog posts on “long
tailed keywords”.
What this means is that instead of writing a blog post about “dog
collars” (which will have a huge amount of competition), you
should write about “red leather dog collars”.  The large pet
stores likely have the highest rankings for dog collars and you
will never be able to compete.
You will have a much better chance of getting ranked for long
tailed keywords rather than the short ones.
After you begin to achieve high rankings for multiple keywords
and your blog starts building credibility with Google and the
other search engines, you can begin to target keywords that are a
little more competitive.
Of course, you also need to pick keywords that are relevant to
your blog.  If you’re writing a post about picking relevant
keywords, it won’t help you at all to be ranked for “how to set
up a blog”.
I hope this was helpful?
Click here to get started with google’s keyword planner…
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